BRANDING
During my time with HomeServices of Iowa, the nature of my role allowed me to act as a creative translator between the real estate agents and two in-house designers. When it came to their personal branding, I guided agents to better understand the core focus of their business and assisted them in the logo development process using sketches, descriptive words and brand element exploration. From there, collaboration with a designer and myself took place to develop final logos.
Designers: Stephanie Mathis & Mackenzie Petermeier
